by Cody Moore
Game Week
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Vol. 2 · Fri, Sep 4 · Home · L 23-31

Eagle versus Hawk

St. Joseph's Prep

Philadelphia to Brentwood is 690 miles. St. Joseph’s Prep had never played a Tennessee team.

Y’all asked for the series back, so it came back with a hawk in it. Two reels: the road trip, then the house.

The reels

The teasers

The fictional eagle in a crimson 26 jersey on a field at sunset. Text: Y'all asked. The series is back. Wednesday + Thursday.
Mon · Back by popular demand
A shadowed hawk in a dark 24 jersey faces the eagle under stadium lights. Text: Tomorrow. You aren't ready.
Tue · Tomorrow.

Cutting room floor

600 Miles

Take

The number that shipped wrong. The model rendered 600 into a locked cover and a finished master, and it got past three human reviews while every note in the folder said 690. Headlines, dates and scores have been rendered locally as cards ever since — the picture gets generated, the words don't.

The Seedance take

Take

One of five A/B rolls from a different model, all rejected. Cheaper, and the eagle came back a different bird each time.

The tailless hawk

The tailless hawk

Still

Tease A dropped the rust-red tail feathers and read as a second eagle in a dark jersey at thumbnail size. The tail feathers are canon now; this one is the record of why.

The poll under the reply bar

Idea

The first Monday draft put the poll sticker where Instagram draws its reply bar. It looked fine in the editor, which doesn't draw the reply bar. The next draft moved it, and the bottom of every Story is now measured before it posts.

Pitches that lost

A player spotlight

A night-game angle built around one BA player's line from the week before, on the same field the next Friday.

Why it lost Held for a later week. 690 Miles and Bloodlines worked as a pair — road trip, then house — and a spotlight wants its own week rather than a Thursday slot.

One thing we learned

Animate a still you've already approved. Generating motion from text re-rolls the character on every take, and the kit drifts mid-shot. Cheaper is a side effect; on-model is the point.